We are market researchers who use non-conventional approaches.

We analyse changing markets and consumers to help brands develop market strategies and communications plans. And we do it by making market research more exciting for those who take part and those who read it.

The Squadrati blog and its semiotic squares are our way of combining the encyclopedic ambitions of research with a healthy dash of irony.

Squadrati is a joint creation by Daniele Dodaro and Diletta Sereni drawing on a sparkling network of quali-quantitative researchers.