hello!
WE ARE SEMIOTICIANS & MARKETING RESEARCHERS. MAKING BRANDS MATTER IN POP CULTURE
research
POSITIONING
We create MEANINGFUL BRANDS that stand out by decoding the COMPETITIVE context
We deep-dive into PEOPLE behaviour to craft brands and products that MATTER
target
trends
We help brands INNOVATE through new market and consumer TRENDS
TRENDY, news-worthy research and eye-catching INFOGRAPHICS
content
POSITIONING
We create MEANINGFUL BRANDS that stand out by decoding the COMPETITIVE context
target
We deep-dive into PEOPLE behaviour to craft brands and products that MATTER
trends
We help brands INNOVATE through new market and consumer TRENDS
content
TRENDY, news-worthy research and eye-catching INFOGRAPHICS
A FEW OF OUR CLIENTS
TOOLS
To bring research closer to reality, we integrate observation-based approaches into qualitative and quantitative research
SEMIOTIC ANALYSIS
To segment audiences, map out scenarios, and track emerging trends
VIDEO ETHNOGRAPHY
To gain authentic insights into real-world consumer context (sometimes remotely)
NETNOGRAPHIC RESEARCH
Capturing spontaneous online opinions about brands and consumer trends
QUANT SEGMENTATION
Measuring phenomena and weighing qualitative profiles
blog
Reports, semiotic squares and infographics to help you understand an ever-changing world
Quadrato Semiotico dell'Amicizia
Quadrato semiotico dell'armocromia
Quadrato semiotico del Fuorisalone 2023
Quadrato semiotico dei developers
PEOPLE
SINCE ITS VIRAL BLOG DEBUT IN 2012, SQUADRATI HAS BEEN MAKING MARKET RESEARCH POP
Daniele Dodaro
An expert in semiotics, Daniele is Squadrati’s Research Director. New trends, youth cultures and DE&I are his favourite fields of research
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Daniele Dodaro
An expert in semiotics, Daniele is Squadrati’s Research Director. New trends, youth cultures and DE&I are his favourite fields of research

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Diletta Sereni
With a PhD in visual semiotics, Diletta is the co-founder of Squadrati. She writes about food and sustainability for various publications.
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Diletta Sereni
With a PhD in visual semiotics, Diletta is the co-founder of Squadrati. She writes about food and sustainability for various publications.

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Gabriele Dandolo
Gabriele is a strategic consultant and a qualitative researcher. He is interested in everything that creates consensus and participation.
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Gabriele Dandolo
Gabriele is a strategic consultant and a qualitative researcher. He is interested in everything that creates consensus and participation.

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Simona Tovaglieri
Simona is a quantitative researcher. She creates brand stories by combining numerical data and narrative approaches.
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Simona Tovaglieri
Simona is a quantitative researcher. She creates brand stories by combining numerical data and narrative approaches.

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WE MAKE BRANDS MATTER IN PEOPLE'S LIVES AND POP CULTURE
CONTACT US
Our head-quarters are located in Milan, at via Ampère 61/A.
If you come by metro, get off at Piola station on the green line (M2), which also stops at the Central Station
And if you come by bike, you can park it in our courtyard!
Want to connect deeper with your audience? Drop us a line at squadrati[at]squadrati.com

Squadrati srls unipersonale - Via Ampere 61/A 20131 Milano - CF e PI: 08106320966 - PEC: squadrati-srls@legalmail.it - REA: MI - 2003187 - share capital: 900,00€ Privacy and cookie policy - Privacy interviews
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